應屆畢業生
本科
2025-05-07 15:51:31
7354人關注
職位描述
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職責描述：
Who are you ?
你將成為Xiaomit土耳其的產品營銷專家，為多款xiaomi旗下的明星產品產出整合營銷方案，策劃不同的營銷活動，以達成產品的商業成功。
What will you do?
產品營銷策劃
- 與全球產品營銷團隊合作，完成本地產品營銷的傳播信息梳理，并負責產品主要營銷信息的本地化
- 與產品團隊/零售團隊/電商團隊合作，梳理產品生命周期重要節點，如上市，首銷等，完成傳播路線圖
- 與市場團隊其他成員合作，根據市場洞察與總部傳播方案，通過不同的營銷手段（包括不限于公關，媒介，社媒，線下活動，跨界合作等），構思本地產品生命周期營銷方案
營銷項目管理
- 與市場部內外部利益相關者合作（其他市場部成員以及外部供應商），保證營銷項目準時，高質量交付
- 與產品團隊保持緊密溝通，確保產品營銷投入與營銷活動與銷售節奏一致
項目總結與復盤
- 根據具體營銷目的，確定核心指標，對項目的結果進行評估，進行項目總結與提升
- 根據需求與外部供應商合作，針對核心用戶群體完成用戶調研，驗證產品營銷成果
任職要求：
本科以上
會土耳其語，英語聽說讀寫流利，會中文加分
5年以上B2C甲乙方市場營銷經驗，消費電子品牌優先
高效的人際溝通技巧，
有項目管理經驗，與風險控制意識
有創意，有點子，熱愛潮流科技
As Xiaomi's product communication expert, the candidate will lead in designing integrated marketing communications strategy to achieve commercial success for Xiaomi products in Turkey.
Major responsibilities will include:
Product Marketing Strategy
Working with Global Product Communications Team to localize product communication plan;
Working with Product Management/Retail/E-commerce Team to create life-cycle communication roadmap based on important milestones, such as launching, F/S, etc.;
Based on market insights and global communication plan, working with other local marketing team members to create product communications plan based on each product's life-cycle, including but not limited to PR, Media, Social Media, Offline activities, Co-branding, etc.;
Project Management
Ensuring timely delivery of international and local Product Communications Projects;
Closely working with Product Management Team to ensure alignment of marketing investment, marketing activities and sales activities;
Creating KPIs for each product communication projects and making constant review and evaluation;
Working with external suppliers to complete customers survey and verify the result of product communication projects;
Qualifications
Bachelor's degree or above;
Fluent in English and Turkish;
Preferably 5 years' B2C experiences in consumer electronics area;
Excel in cross-function collaboration, cultural sensitivity and cultural awareness;
Product Management experiences will be plus;
Strong in creativity;
Having intense curiosity in understanding detailed specs of each product.
注：聯系我時，請說是在大渡口人才網上看到的。
工作地點
地址：土耳其Orjin Maslak ?? Merkezi Eski Büyükdere Cad. No:
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